OUR STORY

Fes, also known as the “Mecca of the West”, is renowned for its traditional craftsmanship and is home to a vibrant community of artisans. The town center, also known as the Medina, is a maze of narrow streets lined with vibrant markets and bustling workshops. It is here that our team of skilled artisans spends their days perfecting their craft and creating unique products that reflect the beauty and culture of Fes.

At the heart of our team is our founder, Arslane, whose passion for preserving traditional Moroccan craftsmanship led him to establish our company. With his deep knowledge of the local culture and his eye for quality, Arslane has handpicked a team of talented artisans who are dedicated to creating products that are both authentic and of the highest quality.

Our team consists of artisans from various backgrounds and generations, each bringing their own unique skills and expertise to the table. From master ceramicists to skilled weavers, our team is a melting pot of talent and creativity. They work together in harmony, sharing their knowledge and techniques to create products that are a true reflection of Fes’ cultural diversity.

One of the most iconic products our team creates is traditional Moroccan pottery. Using centuries-old techniques passed down from their ancestors, our ceramicists handcraft each piece with precision and care. From intricate geometric patterns to vibrant colors, each piece is a work of art that embodies the rich history of Fes.

In addition to pottery, our team also specializes in creating beautiful textiles. Using locally-sourced materials such as wool, cotton, and silk, our weavers create one-of-a-kind rugs, blankets, and clothing. Each piece is hand-woven, with every stitch and detail carefully crafted to perfection.